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MAPPING DATA FLOWS - ZOOM EDITION

Given its very recent and extraordinary rise as a consumer tool, we decided to apply the Mapping Data Flows approach to Zoom’s terms of service as well. You can find our initial findings below.

Return to the "Big Four" visualization.

Here's an excerpt from John Battelle's post entitled New Research Shows Why and How Zoom Could Become an Advertising Driven Business

As the coronavirus crisis built to pandemic levels in early March, a relatively unknown tech company confronted a defining opportunity. Zoom Video Communications, a fast-growing enterprise videoconferencing platform with roots in both Silicon Valley and China, had already seen its market cap grow from under $10 billion to nearly double that. As the coronavirus began dominating news reports in the western press, Zoom announced its first full fiscal year results as a public company. The company logged $622.7 million in revenue, up 88 percent from the year before. Zoom’s high growth rate and “software as a service” business model guaranteed fantastic future profits, and investors rewarded the company by driving its stock up even further. On March 5th, the day after Zoom announced its earnings, the company’s stock jumped to $125, more than double its price on the day of its public offering eleven months before. Market analysts began issuing bullish guidance, and company executives noted that as the coronavirus spread, more and more customers were flocking to Zoom’s easy-to-use video conferencing platform.

But as anyone paying attention to business news for the past month knows, it’s been a tumultuous ride for Zoom ever since. As the virus forced the world inside, demand for Zoom’s services skyrocketed, and the company became a household name nearly overnight. Zoom’s “freemium” model – which offers a basic version of its platform for free, with more robust features available for a modest monthly subscription fee – allowed tens of millions of new users to sample the company’s wares. Initially, Zoom was a hit with this new user base – stories of Zoom seders, Zoom cocktail parties, and even Zoom weddings gave the company a consumer-friendly vibe. Just like Google or Facebook before it, here was the story of a scrappy Valley startup with just the right product at just the right time. According to the company, Zoom’s monthly users leapt from 10 million to more than 200 million – an unimaginable increase of 2,000 percent in just one month.

Read more here.

The data behind this visualization was created base on the following terms of service and privacy policies:

Zoom Privacy Policy, last accessed on April 2, 2020.

Zoom Terms of Service, last accessed on April 2, 2020.

This visualization is generated using three csv files:

Nodes.csv, which generates the data source, data type, and purpose nodes.

Generates.csv, which links the data source and the data type nodes.

CollectsUsesShares.csv, which links the data type and the purpose nodes.

For more information on these files, please refer to our data dictionary.

This data is is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License. Feel free to download and re-use it.

For feedback, comments or suggestions, please contact us at mappingdataflows@browninstitute.org.

Team members:

JOHN BATTELLE - SIPA Senior Research Scholar, Adjunct Professor, Co-Founder & CEO of Recount Media

JUAN FRANCISCO SALDARRIAGA - Senior Data & Design Researcher, Brown Institute for Media Innovation

ZOE MARTIN - SIPA Masters of Public Administration

MATTHEW ALBASI - Masters of Science in Data Journalism

NATASHA BHUTA - SIPA Masters of Public Administration

VERONICA PENNEY - Masters of Science in Data Journalism

Mapping Data Flows is also supported by:

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We use Google Analytics. We promise not to use the data for anything other than seeing how many of you come and what you do on the site. We won’t sell the data, although we may at some point visualize it. We can’t promise what Google’s doing with it, tho.

Built with p5.js and Tachyons.

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Creative Commons License